Investigating the Value Gap of Employee Experience Apps
Microsoft
Scope
Microsoft Viva, a suite of employee experience tools, was confusing employees who did not understand its value proposition.
My objective was to understand the barriers to adoption and develop strategies to increase awareness, understanding, and utilization.
Process
Affinity Diagramming: Analyzed survey data to identify initial themes related to employee perceptions of value.
In-Depth Remote Interviews: Recruited a diverse sample of employees to delve deeper into their experiences and perceptions.
Mixed Method Data Analysis: Combined quantitative and qualitative data to identify key themes and patterns.
Key Outcomes & Insights
Employees lacked awareness of Viva's purpose and full capabilities, perceiving the tools as irrelevant to their roles and experiencing usability and integration challenges.
Please reach out for a case study walkthrough for more key insights.
Lessons Learned
Tailored Communication: Value propositions that resonate with different user segments is crucial.
Addressing the Root Cause: This is key to developing impactful solutions that improve user satisfaction.
Early Stakeholder Alignment: Ensures research findings align with organizational goals.
My select projects
Below are snapshots of my research process for select projects. Please reach out for a full walkthrough of my case studies.
Investigating the Value Gap of Employee Experience Apps
Microsoft
Goal:
Identify barriers to adoption and increase user awareness, understanding, and utilization.
Problem:
Low employee engagement and lack of perceived value for the productivity suite.
Responsibilities:
Lead research design, data collection and analysis, and developed recommendations.
Goal:
Identify high-value features to improve discoverability, usability, and user satisfaction.
Problem:
Underutilized features are confusing customers and occupying valuable UI space
Responsibilities:
Stakeholder management, research design, data collection and analysis, reporting
Goal:
Understand employee dissatisfaction with a knowledge discovery tool to improve usage.
Problem:
Declining Net Satisfaction Score and low user engagement with the tool.
Responsibilities:
Designed mixed-methods study, developed and presented actionable recommendations.